Economic & Social Impacts and Sustainability Issues: An exploratory case study of Lennoxlove Book Festival
(2014) Economic & Social Impacts and Sustainability Issues: An exploratory case study of Lennoxlove Book Festival, no. 66.
This research project aims to look upon and explore the event impacts and sustainability issues of Lennoxlove Book Festival with regards to the attitudes and beliefs of event organisers, attendees and local residents. Within this, it is hoped that clarity will be provided over which feature resulting from the event has the most impact on the local economy and to what extent the local community benefits as a result of the event. Furthermore, the contribution to boosting social inclusion and growing overall satisfaction through increased participation and the feeling of a sense of identity creation will also be investigated. Additionally, the volunteering and skills development opportunities provided by Lennoxlove Book Festival for persons of the local community will be analysed with the views of local residents, attendees and event organisers being investigated to determine the support provided to the local community and environment as a result of the event. The inclusion of children and young people as well as the sustainability with regards to the environment and tourism development will also be investigated in order to provide an in-depth analysis of the event. Although it can be seen that there is significant existing literature surrounding event impacts and sustainability issues on a larger scale, it is thought that there is a lack of existing literature surrounding the topic of event impacts and sustainability issues with regards to small-scale community events and the effect it has upon the local community and its persons. Therefore, a qualitative case study research approach has been conducted in the form of questionnaires and interviews with local residents, event attendees and professional organisers to represent a universal and holistic view point into the impacts and sustainability issues of Lennoxlove Book Festival as considered by these key stakeholder groups. It is hoped that this will help to contribute to the field of literature surrounding event impacts and sustainability issues. Results have shown that the development of tourism as a result of the event is a main contributor to the local economy, providing job opportunities and encouraging additional expenditure within the area. Furthermore, it can be said that a universal sense of satisfaction has been felt between not only attendees and event organisers but local residents as well suggesting the event benefits the whole community offering an opportunity for social inclusion and involvement. From the completion of research, it is thought that there are sufficient volunteering and skills development opportunities on offer for persons of the local community with a recognisable boost to the economy apparent through the provision of support to local businesses.