Examination of the impact of Andy Murray's Wimbledon victory on tennis participation in Edinburgh
(2014) Examination of the impact of Andy Murray's Wimbledon victory on tennis participation in Edinburgh, no. 71.
This research was conducted to find out if Wimbledon can motivate people in Edinburgh to play tennis. The main aims and objectives of the research were to find out if there had been an increase in tennis participation numbers in Edinburgh after Wimbledon 2013, especially given it had a British winner. The aim of the research is to find out if there is a link between watching tennis and participating in tennis. This includes if Andy Murray's historic win can inspire people to participate in the sport. A literature review was carried out which focussed on the main themes around sport participation and also on sport participation research that has been carried out on previous sport events. The main themes discussed include sport participation legacy and how this now extends beyond economic legacy (Bowdin et al, 2011). The "trickle- down" effect is another main theme and whether watching successful 'elite' athletes can inspire the public to participate in sport (Frawley, 2013). Increasing participation and tennis leverage were also among the themes discussed as sports events cannot alone increase participation (Coalter, 2004). Mixed method approach was used to carry out the research as it gives more of a complete answer to this kind of research (Bryman, 2012). Eleven tennis clubs in Edinburgh were surveyed to find out if they had an increase in participation since Wimbledon 2013. Eleven members of tennis club were interviewed to find out if Wimbledon had motivated them to play tennis. The findings revealed that there had been an increase in tennis club members since Wimbledon 2013. However the findings also discovered that Wimbledon only motivated a small number of the respondents and it was mainly family or school that had motivated them to play tennis. Although there was an increase, the research discovered tennis participation in Edinburgh may not only be influenced by Wimbledon, as there are other factors such as accessibility, weather, and opportunities that affect the increase in tennis participation.