What factors motivate parents to attend events with their children?
(2016) What factors motivate parents to attend events with their children?, no. 63.
The aim of this research project is to investigate the factors that motivate parents to attend events with their children, and the role of their habitus on their choices. A great deal of research has previously been carried out on event motives. However, there is a distinct lack of literature surrounding the factors that influence parents to attend events with their children and the influence of their habitus on their decisions. An in-depth literature review was carried out in order to explore the existing theories and frameworks within event motivations. Through the literature review key themes emerged including social media and cost. Due to the emotive nature of the research project it was decided that a qualitative approach would be the most appropriate, as it provided the researcher with deeper knowledge and allows for additional questions to be asked to gain further information, which can provide an emotional insight. Eight semi-structured interviews were conducted, four with parents under the age of fifty and four with grandparents over the age of fifty. Each interview was conducted and transcribed verbatim, the information gathered was then coded by the themes that emerged. The results from the research show that the motivations of parents vary between generation, for example, one of the most motivational factors for parents when choosing the events to attend with their children is that of the pressure of social media. The results show that although social media was not available to some of the parents and grandparent interviewed, they were still motivated by peer pressure. It could be suggested from the information gathered that it is simply the vehicle to peer pressure has changed. Furthermore, the study suggested that factors such as cost are more of an issue now than they were for the grandparents in the study. Additionally, it can be suggested from the data gathered during this research project that one's habitus is not greatly influential in the choices they make in relation to the events they choose to attend with their children.