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dc.identifier.citation(2016) An exploratory study of St. Andrew's Day and its potential for future positive impacts., no. 109.
dc.description.abstractPurpose: This study was created in order to explore St. Andrew's Day and its potential for future positive impacts by looking in depth at both past and present festivities that commemorate Scotland's national day plus the celebrations of other national days around the world. In order to fulfil this project, analysis of secondary data was involved to understand existing literature, followed by primary data collection. Methodology: 110 people were surveyed by the researcher using the quantitative method of an online survey which was distributed via social media platforms and email. Twenty-one questions were asked in order to achieve the most accurate results possible. Results: Overall it was found that those currently living in Scotland strongly agree that St. Andrew's Day has the potential to develop in the future and create positive impacts. A few concerns were raised that development of the day could result in increased alcohol consumption/negative behaviour. However the general consensus was that with increased backing from the government, stronger media attention and adding St. Andrew's Day into education of all levels, it has the potential to bring more communities and people together. Limitations: The limitations were found to be the geographic criteria and Facebook/Twitter pages having their own regulations that meant they could not share the survey publicly. Due to making the survey only acceptable for those currently living Scotland, it meant that Scots who had emigrated and wanted to take part because they still celebrate or are interested in St. Andrew's Day could not participate. Nevertheless this did not limit the data results as the snowball method used allowed for a variety of responses from all ages.
dc.publisherQueen Margaret University
dc.titleAn exploratory study of St. Andrew's Day and its potential for future positive impacts.

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