Queen Margaret University logo
    • Login
    View Item 
    •   QMU Repositories
    • eTheses
    • Undergraduate
    • BA (Hons) Events Management
    • View Item
    •   QMU Repositories
    • eTheses
    • Undergraduate
    • BA (Hons) Events Management
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    An investigation into attendee motivations at rugby union games held in Scotland: A comparison of a regional and an international game.

    View/Open
    2673.pdf (888.4Kb)
    Date
    2017
    Metadata
    Show full item record
    Citation
    (2017) An investigation into attendee motivations at rugby union games held in Scotland: A comparison of a regional and an international game., no. 71.
    Abstract
    This study built upon the current body of literature that surrounds attendee motivations, looking specifically at rugby games within Scotland. The aim of this study was to assess how motivations differ depending on the size the event, focusing on a rugby league game and a Six Nations game. Following a quantitative approach the study will be comparing a regional rugby game to an international rugby game to assess how attendee motivations differ between the two games. The two games that the research will be conducted at will be a Stirling County Rugby Football Club game and 6 Nations game where Scotland are playing, both Stirling and Scotland will be playing at 'home' when the research will be conducted. The research concluded that attendees at regional and international game share common motivations for attending games such as escape and vicarious achievement. However, it can be noted that the research found differences in relation to the motivation of involvement and spectacle that surrounds the two different games. The research found that aesthetic appeal was not as prominent as a motivational factor as suggested by the literature. The research found that there was a relationship between lone attendance and involvement as a motivational factor at both the regional and the international game. Keywords: Rugby, Attendee Motivation, Sport Events, Comparative Study.
    URI
    https://eresearch.qmu.ac.uk/handle/20.500.12289/8105
    Collections
    • BA (Hons) Events Management

    Queen Margaret University: Research Repositories
    Accessibility Statement | Contact Us | Send Feedback | HTML Sitemap

     

    Browse

    All QMU RepositoriesCommunities & CollectionsBy YearBy PersonBy TitleBy QMU AuthorBy Research CentreThis CollectionBy YearBy PersonBy TitleBy QMU AuthorBy Research Centre

    My Account

    LoginRegister

    Queen Margaret University: Research Repositories
    Accessibility Statement | Contact Us | Send Feedback | HTML Sitemap