"The Best Games Ever?" Investigation of 'traditional' hospitality at the Glasgow 2014 Commonwealth Games
(2015) "The Best Games Ever?" Investigation of 'traditional' hospitality at the Glasgow 2014 Commonwealth Games, no. 82.
The Glasgow 2014 Commonwealth Games were deemed 'The best Games ever' (Imran 2014 President of the Commonwealth Federation). This research endeavours to assess the complexity of the hospitality provision within the events industry by addressing philosophical underpinnings and assessing how hospitality manifested itself through the Games. Subsequently, contemporary and traditional definitions of hospitality are analysed and evaluated (Kant cited in McNulty 2006) and Derrida (2002 cited in O'Gorman 2007) from different perspectives in order to establish a holistic picture. The research evaluates and assesses hospitality in the broadest terms. Although focusing on the Glasgow Commonwealth Games findings will be of interest across a spectrum of mega events. Design/Method This qualitative study undertook 9 semi-structured interviews and assessed the emergent themes from the literature review, in order to comprehend the complexity of hospitality services, and whether traditional hospitality was apparent. Participants represented a range of stakeholders including managers, volunteers and commercial businesses. Ethical considerations were taken, with no misleading, intrusive or probing questions being asked, Participants were also given anonymity. Results Thematic analysis was used in order to code the collected data. The research has revealed that participants' views concur with 'traditional hospitality', which fits with the concepts proposed by Derrida (2002 cited in O'Gorman 2007) and Kant (cited in McNulty 2006), these, however, do not fully support contemporary definitions. Conclusion It is apparent that people's view of hospitality can often be narrow and does not contemplate how complex it truly is. However the Glasgow Games have altered people's perception of hospitality. It was obvious that traditional concepts were more apparent than commercialised hospitality. It is much more than simply food, drink and accommodation. The Games have taken a new approach to management, which has contributed to the fact that they could create worldclass hospitality and ensure a lasting legacy. The Games were all inclusive and non-judgmental. In understanding the depth of hospitality, all needs could be met and it ensured that the games could be inclusive. Thus participants were clear that success was down to planning, organising and people, as well as communication and collaboration along with other subtle elements (for example interpretation and 'the look and feel'. They also ensured that all stakeholders understood the philosophy of the games and implemented it fully.