An analysis of the 2016 Scottish Cup Final as an unplanned news event within a media event.

Abstract

This dissertation explores the two concepts; media events and news values, within a single event. These concepts involve two different types of broadcasting but share common threads that help to define each term (Dayan and Katz). There is a wealth of academic research of the two terms as individual entities but little exploration of how the two ideas may be intertwined. This study investigates the similarities and differences between the two terms and how taken together they give greater significance to an event. The study uses the event of the 2016 Scottish Cup Final as the context for the research. It analyses if and how the event meets the requirements of a media event, drawing on a wide range of theoretical studies on the matter and also looks for evidence of news values in a sample of articles taken from the online print media. The aim of the study is to examine if a news event can exist within a media event.