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dc.date.accessioned2018-07-27T16:16:30Z
dc.date.available2018-07-27T16:16:30Z
dc.date.issued2016
dc.identifierET2304
dc.identifier.citation(2016) A thematic analysis of O2's crisis response strategy on Twitter, no. 51.
dc.identifier.urihttps://eresearch.qmu.ac.uk/handle/20.500.12289/8262
dc.description.abstractIntroduction (part): Over the past two decades, the landscape of mass communication has progressively been altered with the emergence of new media technologies. These technological developments and their effect on mass communication have arguably changed the roles and practices of public relations (PR). It is undeniable that with the emergence of digital technologies such as social media, communication between organisations and their publics has dramatically changed. It has therefore become increasingly evident to organisations and PR practitioners that social media has become a pivotal tool in communicating with stakeholders and publics.
dc.format.extent51
dc.publisherQueen Margaret University
dc.titleA thematic analysis of O2's crisis response strategy on Twitter
dc.typeThesis
dcterms.accessRightsrestricted
dc.description.facultyba_pubrelmed
dc.description.ispublishedunpub
dc.description.eprintid2304_etheses
rioxxterms.typeThesis
dc.description.statusunpub


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