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dc.date.accessioned2018-07-27T16:16:31Z
dc.date.available2018-07-27T16:16:31Z
dc.date.issued2016
dc.identifierET2346
dc.identifier.citation(2016) Vloggers: the importance of charismatic legitimacy and authenticity in online video bloggers, no. 119.
dc.identifier.urihttps://eresearch.qmu.ac.uk/handle/20.500.12289/8267
dc.description.abstractIntroduction (part): The dawn and growth of the Internet has changed the way people communicate, with social media shifting the paradigm from consumer-based communication to participatory-based communication (Wyrwoll 2014); both organisations and consumers have the ability to create and share their own content with the world. In 2015, the Office for National Statistics found that 78% of adults in the UK access the Internet on a daily basis. They also found that 61% of adults use a social networking site and that 79% of them access at least one daily (Office for National Statistics 2015). It is therefore clear that social media is an interesting and important area for investigation within the communications field.
dc.format.extent119
dc.publisherQueen Margaret University
dc.titleVloggers: the importance of charismatic legitimacy and authenticity in online video bloggers
dc.typeThesis
dcterms.accessRightsrestricted
dc.description.facultyba_pubrelmed
dc.description.ispublishedunpub
dc.description.eprintid2346_etheses
rioxxterms.typeThesis
dc.description.statusunpub


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