dc.date.accessioned | 2018-07-27T16:16:31Z | |
dc.date.available | 2018-07-27T16:16:31Z | |
dc.date.issued | 2016 | |
dc.identifier | ET2346 | |
dc.identifier.citation | (2016) Vloggers: the importance of charismatic legitimacy and authenticity in online video bloggers, no. 119. | |
dc.identifier.uri | https://eresearch.qmu.ac.uk/handle/20.500.12289/8267 | |
dc.description.abstract | Introduction (part): The dawn and growth of the Internet has changed the way people communicate, with social media shifting the paradigm from consumer-based communication to participatory-based communication (Wyrwoll 2014); both organisations and consumers have the ability to create and share their own content with the world. In 2015, the Office for National Statistics found that 78% of adults in the UK access the Internet on a daily basis. They also found that 61% of adults use a social networking site and that 79% of them access at least one daily (Office for National Statistics 2015). It is therefore clear that social media is an interesting and important area for investigation within the communications field. | |
dc.format.extent | 119 | |
dc.publisher | Queen Margaret University | |
dc.title | Vloggers: the importance of charismatic legitimacy and authenticity in online video bloggers | |
dc.type | Thesis | |
dcterms.accessRights | restricted | |
dc.description.faculty | ba_pubrelmed | |
dc.description.ispublished | unpub | |
dc.description.eprintid | 2346_etheses | |
rioxxterms.type | Thesis | |
dc.description.status | unpub | |