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    "...when I was a young lad I had a golly*** and I am not racist, even the lads down the plantation thought it was fun": A negotiation of prejudice and racism

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    Date
    2016
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    Citation
    (2016) "...when I was a young lad I had a golly*** and I am not racist, even the lads down the plantation thought it was fun": A negotiation of prejudice and racism, no. 32.
    Abstract
    In everyday interactions, people go to great lengths to avoid being attributed as prejudiced and racist. Previous writers have argued that this is a result of a cultural 'norm against prejudice' and have shown how speakers orient to the norm. However new research has argued that this norm is far from straight forward, and that there is a lack of understanding of how lay people do define and utilise attributions of prejudice and racism in everyday talk . This study examines how, in the specific context of an online forum discussion surrounding three teenagers dressing as Golliwogs in the local parade of a rural Scottish community, contributors orient to and deal with potential attributions of prejudice and racism, and how they negotiate in that context what is to count as prejudiced/racist. Analysis shows that contributors do not mention prejudice and make few references to racism/racists. Issues of lay definitions of prejudice/racism are therefore not made explicit notwithstanding that contributors appear to be orienting to potential ascriptions of prejudice and / or racism. Future research is needed to look at further negotiations surrounding prejudice and racism in various specific contexts, in order to build a greater understanding of how prejudice and racism are actually negotiated in everyday talk in lay terms.
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    https://eresearch.qmu.ac.uk/handle/20.500.12289/8689
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