Building a case study: A marketing academic trainee’s learner journey
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Marshall, K., Fotheringham, J. & Smart, F. (2017) Building a case study: A marketing academic trainee’s learner journey. In: Freedom Through Marketing: Looking Back, Going Forward, Academy of Marketing Conference (AM2017), 3-6 July 2017. Hull: Hull University Business School.
Introduction - The lead author of this working paper is a colleague of the Marketing Academy currently entering the second of four years of a Graduate Teaching Assistant (GTA) position at Edinburgh Napier University. The working paper consists of a proposal towards research that will bring together the author’s professional practice and doctoral research in a case study. The case study research will gather data on the introduction of a case study that will be used to in a teaching activity with two distinct focus groups consisting of marketing practitioners and students.