Building a case study: A marketing academic trainee’s learner journey

Abstract

Introduction - The lead author of this working paper is a colleague of the Marketing Academy currently entering the second of four years of a Graduate Teaching Assistant (GTA) position at Edinburgh Napier University. The working paper consists of a proposal towards research that will bring together the author’s professional practice and doctoral research in a case study. The case study research will gather data on the introduction of a case study that will be used to in a teaching activity with two distinct focus groups consisting of marketing practitioners and students.