Queen Margaret University logo
    • Login
    View Item 
    •   QMU Repositories
    • eResearch
    • School of Arts, Social Sciences and Management
    • Business, Enterprise & Management
    • View Item
    •   QMU Repositories
    • eResearch
    • School of Arts, Social Sciences and Management
    • Business, Enterprise & Management
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Beer brand characteristics as motivational drivers for Colombian consumers to engage in word-of-mouth

    Date
    2016-07-08
    Author
    Stahl, P.
    Tjandra, N. C.
    Marshall, Kristen
    Metadata
    Show full item record
    Citation
    Stahl, P., Tjandra, N. C., & Marshall, K. (2016) Beer brand characteristics as motivational drivers for Colombian consumers to engage in word-of-mouth. In: McLeay, F. & Woodruffe-Burton, H. (eds.) Radical Marketing, Academy of Marketing Conference (AM2016), 4-7 July 2016. Newcastle: Newcastle Business School, Northumbria University Newcastle.
    URI
    https://eresearch.qmu.ac.uk/handle/20.500.12289/9123
    URI
    https://www.academyofmarketing.org/conference/conference-history/conference-2016/
    Collections
    • Business, Enterprise & Management

    Queen Margaret University: Research Repositories
    Accessibility Statement | Repository Policies | Contact Us | Send Feedback | HTML Sitemap

     

    Browse

    All QMU RepositoriesCommunities & CollectionsBy YearBy PersonBy TitleBy QMU AuthorBy Research CentreThis CollectionBy YearBy PersonBy TitleBy QMU AuthorBy Research Centre

    My Account

    LoginRegister

    Queen Margaret University: Research Repositories
    Accessibility Statement | Repository Policies | Contact Us | Send Feedback | HTML Sitemap