| dc.contributor.author | Stahl, P. | en |
| dc.contributor.author | Tjandra, N. C. | en |
| dc.contributor.author | Marshall, Kristen | en |
| dc.contributor.editor | McLeay, F. | en |
| dc.contributor.editor | Woodruffe-Burton, H. | en |
| dc.date.accessioned | 2018-12-13T10:57:38Z | |
| dc.date.available | 2018-12-13T10:57:38Z | |
| dc.date.issued | 2016-07-08 | |
| dc.identifier.citation | Stahl, P., Tjandra, N. C., & Marshall, K. (2016) Beer brand characteristics as motivational drivers for Colombian consumers to engage in word-of-mouth. In: McLeay, F. & Woodruffe-Burton, H. (eds.) Radical Marketing, Academy of Marketing Conference (AM2016), 4-7 July 2016. Newcastle: Newcastle Business School, Northumbria University Newcastle. | en |
| dc.identifier.uri | https://eresearch.qmu.ac.uk/handle/20.500.12289/9123 | |
| dc.identifier.uri | https://www.academyofmarketing.org/conference/conference-history/conference-2016/ | |
| dc.description | Conference paper presented at AM2016 | en |
| dc.description | Item not available in this repository | |
| dc.description.uri | https://www.academyofmarketing.org/conference/conference-history/conference-2016 | en |
| dc.language.iso | en | en |
| dc.publisher | Academy of Marketing | en |
| dc.relation.ispartof | Radical Marketing, Academy of Marketing Conference (AM2016) | en |
| dc.title | Beer brand characteristics as motivational drivers for Colombian consumers to engage in word-of-mouth | en |
| dc.type | Conference Paper | en |
| dcterms.dateAccepted | 2016-01-31 | |
| rioxxterms.type | Conference Paper/Proceeding/Abstract | en |
| rioxxterms.publicationdate | 2016-07-08 | |
| refterms.depositException | NA | en |
| refterms.accessException | NA | en |
| refterms.technicalException | NA | en |
| refterms.panel | Unspecified | en |
| qmu.author | Marshall, Kristen | en |
| refterms.version | NA | en |
| refterms.dateDeposit | 2018-12-13 | |
