Show simple item record

dc.contributor.authorStahl, P.en
dc.contributor.authorTjandra, N. C.en
dc.contributor.authorMarshall, Kristenen
dc.contributor.editorMcLeay, F.en
dc.contributor.editorWoodruffe-Burton, H.en
dc.date.accessioned2018-12-13T10:57:38Z
dc.date.available2018-12-13T10:57:38Z
dc.date.issued2016-07-08
dc.identifier.citationStahl, P., Tjandra, N. C., & Marshall, K. (2016) Beer brand characteristics as motivational drivers for Colombian consumers to engage in word-of-mouth. In: McLeay, F. & Woodruffe-Burton, H. (eds.) Radical Marketing, Academy of Marketing Conference (AM2016), 4-7 July 2016. Newcastle: Newcastle Business School, Northumbria University Newcastle.en
dc.identifier.urihttps://eresearch.qmu.ac.uk/handle/20.500.12289/9123
dc.identifier.urihttps://www.academyofmarketing.org/conference/conference-history/conference-2016/
dc.descriptionConference paper presented at AM2016en
dc.descriptionItem not available in this repository
dc.description.urihttps://www.academyofmarketing.org/conference/conference-history/conference-2016en
dc.language.isoenen
dc.publisherAcademy of Marketingen
dc.relation.ispartofRadical Marketing, Academy of Marketing Conference (AM2016)en
dc.titleBeer brand characteristics as motivational drivers for Colombian consumers to engage in word-of-mouthen
dc.typeConference Paperen
dcterms.dateAccepted2016-01-31
rioxxterms.typeConference Paper/Proceeding/Abstracten
rioxxterms.publicationdate2016-07-08
refterms.depositExceptionNAen
refterms.accessExceptionNAen
refterms.technicalExceptionNAen
refterms.panelUnspecifieden
qmu.authorMarshall, Kristenen
refterms.versionNAen
refterms.dateDeposit2018-12-13


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record