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dc.contributor.authorSchulz, Susanneen
dc.contributor.editorCarlotto, Federicaen
dc.contributor.editorMcCreesh, Natalie C.en
dc.date.accessioned2018-10-03T16:14:37Z
dc.date.available2018-10-03T16:14:37Z
dc.date.issued2018-11-26
dc.identifier.citationSchulz, S. (2018) Copying to be unique? An analysis of high street retailers' product differentiation strategies. In: Carlotto, F. & McCreesh, N. C. (eds.) Engaging with Fashion: Perspectives on Communication, Education and Business. Leiden: Brill | Rodopi, pp. 19-40.en
dc.identifier.isbn9789004382435en
dc.identifier.urihttps://eresearch.qmu.ac.uk/handle/20.500.12289/9136
dc.identifier.urihttps://doi.org/10.1163/9789004382435_003
dc.identifier.urihttps://doi.org/10.1163/9789004382435
dc.description.abstractBased on empirical data from 20 semi-structured interviews with designers, buyers and merchandisers of UK-based multiple womenswear retailers, this chapter examines the variations in retailers’ working practices with a particular emphasis on their product differentiation strategies. The theme running throughout this chapter is that of differentiation and similarity – a topic of enquiry commonly associated with Simmel’s essay on fashion.1 This discussion of the womenswear retailing industry demonstrates that, more than one hundred years after Simmel published his work, the dualistic tendencies of similarity and differentiation continue to fuel the modern fashion system.en
dc.description.urihttps://brill.com/view/title/39140en
dc.format.extent19-40en
dc.language.isoenen
dc.publisherBrill | Rodopien
dc.relation.ispartofEngaging with Fashion: Perspectives on Communication, Education and Businessen
dc.relation.ispartofseriesAt the Interface / Probing the Boundaries; Volume 112
dc.subjectFashion Retailingen
dc.subjectSimmelen
dc.subjectImitationen
dc.subjectDifferentiationen
dc.subjectUK Fashion Industryen
dc.subjectFashion Designen
dc.titleCopying to be unique? An analysis of high street retailers' product differentiation strategiesen
dc.typeBook chapteren
dcterms.accessRightsrestricted
dcterms.dateAccepted2018-09-28
dc.description.ispublishedpub
rioxxterms.typeBook chapteren
rioxxterms.publicationdate2018-10-25
refterms.dateEmbargoEnd2020-10-25
refterms.dateFCA2018-10-03
refterms.dateFCD2018-10-03
refterms.depositExceptionNAen
refterms.accessExceptionNAen
refterms.technicalExceptionNAen
refterms.panelUnspecifieden
qmu.authorSchulz, Susanneen
qmu.centreCentre for Communication, Cultural and Media Studiesen
dc.description.statuspub
refterms.versionAMen
refterms.dateDeposit2018-10-03
refterms.dateFreeToRead2020-10-25
refterms.dateFreeToDownload2020-10-25
refterms.dateToSearch2020-10-25


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