|dc.description.abstract||In this research, the use of incentive and reward systems as a motivational method
within the retail sector is investigated with primary focuses on the effectiveness of
systems in place and the impact they have on both employee and employer. The
primary aim of this research is to critically assess whether incentive and reward
systems are a beneficial method for motivating employees within the retail sector.
Incentive and reward systems are gaining global popularity with nearly every
organization implementing some sort of incentivization to motivate employees.
However, there is a negative stigma surrounding incentive and reward systems from
researchers on the topic with most suggesting that change is required in order to
make these systems beneficial to the employee.
Unlike the vast majority of current literature, this research takes a qualitative rather
than a quantitative approach and makes use of semi-structured interviews. Adding to
the gap in the literature this research provides the opinions and perspectives of the
five interview participants. From the results, it is clear that opinions go beyond what
is covered in the literature with the divide as to whether incentive and reward systems
are a beneficial method to motivation. With most systems lacking consistency and
variation, employees grow tired of the underutilization of these systems. With such
great potential to motivate employees these systems serve as a powerful tool
however, change is required for the future of incentive and reward systems if
employees are to reap the rewards.||en