Re-imaging Glasgow: the city's transformation from ex-industrial to 'International city'.
Abstract
When Glasgow was selected as the host city for the 2014 Commonwealth Games it
set in place a plan for large scale urban regeneration within the city, this plan had
six main aims – one of which was to re-image the city’s already negative exindustrial
image into a cultural tourism destination, effectively creating an
‘International city’.
As such, this dissertation project focuses on this one aim alone. With the projects
own aim to determine the overall success of this by examining what people’s current
impressions of Glasgow’s image are, what they expect from the city as a cultural
tourism destination and ultimately if the city has been successful in this image
change and developing a cultural tourism industry.
To find this, an online survey was released to both residents of Glasgow and visitors
asking questions based on city image attributes, the option to leave comments was
also made available and proved to be very beneficial to the research findings. The
results indicated that Glasgow would be a worthy tourism destination in Scotland,
however the results on image change are unclear on the extent of its current
success.