Re-imaging Glasgow: the city's transformation from ex-industrial to 'International city'.

Abstract

When Glasgow was selected as the host city for the 2014 Commonwealth Games it set in place a plan for large scale urban regeneration within the city, this plan had six main aims – one of which was to re-image the city’s already negative exindustrial image into a cultural tourism destination, effectively creating an ‘International city’. As such, this dissertation project focuses on this one aim alone. With the projects own aim to determine the overall success of this by examining what people’s current impressions of Glasgow’s image are, what they expect from the city as a cultural tourism destination and ultimately if the city has been successful in this image change and developing a cultural tourism industry. To find this, an online survey was released to both residents of Glasgow and visitors asking questions based on city image attributes, the option to leave comments was also made available and proved to be very beneficial to the research findings. The results indicated that Glasgow would be a worthy tourism destination in Scotland, however the results on image change are unclear on the extent of its current success.