Queen Margaret University logo
    • Login
    View Item 
    •   QMU Repositories
    • eTheses
    • Undergraduate
    • BA (Hons) Events Management
    • View Item
    •   QMU Repositories
    • eTheses
    • Undergraduate
    • BA (Hons) Events Management
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Re-imaging Glasgow: the city's transformation from ex-industrial to 'International city'.

    View/Open
    9367.pdf (1.026Mb)
    Date
    2018
    Metadata
    Show full item record
    Abstract
    When Glasgow was selected as the host city for the 2014 Commonwealth Games it set in place a plan for large scale urban regeneration within the city, this plan had six main aims – one of which was to re-image the city’s already negative exindustrial image into a cultural tourism destination, effectively creating an ‘International city’. As such, this dissertation project focuses on this one aim alone. With the projects own aim to determine the overall success of this by examining what people’s current impressions of Glasgow’s image are, what they expect from the city as a cultural tourism destination and ultimately if the city has been successful in this image change and developing a cultural tourism industry. To find this, an online survey was released to both residents of Glasgow and visitors asking questions based on city image attributes, the option to leave comments was also made available and proved to be very beneficial to the research findings. The results indicated that Glasgow would be a worthy tourism destination in Scotland, however the results on image change are unclear on the extent of its current success.
    URI
    https://eresearch.qmu.ac.uk/handle/20.500.12289/9367
    Collections
    • BA (Hons) Events Management

    Queen Margaret University: Research Repositories
    Accessibility Statement | Repository Policies | Contact Us | Send Feedback | HTML Sitemap

     

    Browse

    All QMU RepositoriesCommunities & CollectionsBy YearBy PersonBy TitleBy QMU AuthorBy Research CentreThis CollectionBy YearBy PersonBy TitleBy QMU AuthorBy Research Centre

    My Account

    LoginRegister

    Queen Margaret University: Research Repositories
    Accessibility Statement | Repository Policies | Contact Us | Send Feedback | HTML Sitemap