‘Jethart’s Annual Callant Festival: Can it evolve without impacting on the traditional values of the event?’
The aim of this research was to explore the community’s perception on Jethart’s annual Callant Festival and to determine whether or it not it needs to evolve. A descriptive review of previous research was undertaken on the current literature surrounding festivals, looking closely at community festivals in particular. This enabled the researcher to recognise the different themes associated with the research topic. Through this critical review of the literature, it was evident to the researcher that there was little research carried out on the benefits on the evolution of a small town’s historic community event. A qualitative approach was adopted to allow the researcher to gain a detailed understanding of the research phenomenon, behind participant’s personal feelings to the event. In-depth interviews were conducted face-to-face, via email and over the telephone which identified key themes of motivations, community festivals and social inclusion/exclusion. This study found that the two prominent motivations for attending this festival were family togetherness and socialisation; however concerns were raised over the social aspects of the event taking the focus away from the traditional values. Findings also showed that it was perceived that evolution of the festival should not impact on the traditional values of the event, as long as activities such as the ridings of the boundaries were not interfered with. Results also highlighted that the elderly and new members of the community may feel excluded as a result of the event.