‘An investigation on the influence of terrorism on peoples’ decision to attend music concerts and the perceptions of safety’
Terrorism has become a global international threat, which has managed to inflict damage on cities and peoples’ lives. Understanding the effect terrorists have had on the population and what event organisers can do to make attendees feel safe when attending a music concert is important. The purpose of this study is to ascertain the influence of terrorist attacks on music event consumers, their decision-making and their perception of safety. The findings were compared between different demographics such as country of residence, gender and age, allowing a more holistic view of who is more affected by terrorists. Using a quantitative approach by distributing an online survey, key themes and concepts were identified on the effect terrorism has had on peoples’ decision to attend music concerts and the perception of safety. The online survey consisted of Likert statements, multiple choice and open-ended questions, to give the researcher more accurate findings. The study found that only the majority of 18-25 year old frequently attended music concerts. Belgians believed their country is likely to be targeted again by terrorists, however the Scottish residents’ perceptions of safety had changed and they expressed a greater concern about personal safety when attending a music concert due to terrorism. It was found that women were more apprehensive of attendees’ behaviours due to terrorism and acknowledged that more visible security would encourage them to attend a music concert. None of the demographic categories said terrorists had influenced their decision to attend music concerts, however, some women asserted they would not attend a concert at a previously targeted venue.