Barriers to access: a quantitative analysis of plus size consumer experiences
Literature has shown that fat women experience weight bias and stigmatisation in nearly all aspects of life, including within the fashion industry. This stigmatisation results in exclusion from brand and designer collections, runway shows, and other fashion events. This dissertation combines accessibility research, fat studies, and fashion event literature to investigate the physical and psychological barriers to access for plus size women at fashion events, as well as consumer attitudes toward fashion events. A selection of plus size women who have attended a fashion event in the last twelve months were surveyed via online questionnaire, which allowed the researcher to assess their experiences with accessibility obstacles as well as their attitudes regarding fashion events and fashion event managers. The results concluded that plus size consumers are more likely to attend fashion events if they see their body types represented in promotional event materials. They are also more likely to attend if they believe their needs will be met by the event facilities. Consumer attitudes toward fashion events and fashion event managers were generally negative, but provided several opportunities for growth and improvement.