| dc.description.abstract | The researcher chose to investigate T in The Park’s site design and environment as
accessible information interestingly implied that T in The Park’s site quality affected their
event visitor experiences and the success of the event. The research aims to explore the
extent a festival’s site design and environment affects attendee experience, event
satisfaction, re-attendance and festival success by using T in The Park as a case study.
In order to achieve this aim, the researcher critically reviewed literature on service quality,
consumer satisfaction, behaviour intentions, event design and environment and event
success theories, with specific reference to festivals. A qualitative methodology was
conducted and primary research was collected through semi-structured interviews,
involving participants who have attended T in The Park at Balado and /or Strathallan. The
researcher practiced an adaptive grounded theory approach to analyse the collected data,
following a thematic analysis to code data and identify key themes. The researcher
analysed and discussed findings in relation to the reviewed literature.
The research identified accessibility, facilities, hygiene, aesthetics, safety and value as key
themes of event design and environment. The researcher found all themes to affect T in
The Park’s visitor experiences, behavioral intentions and event success. Presenting 13
different key points of discussion on design and environment influences. The results of the
study correspond with existing theoretical concepts identified in the literature review.
Moreover, some of the research findings evidence new arguments challenging conflicting
theories. The findings concluded that the quality of a festival’s site design and environment
influences visitor experiences and event satisfaction. Resulting in either positive or
negative behavioral intentions, which can further impact the success of an event. | en |
