An Investigation into Labour Retention Strategies and their Effectiveness. A case study of Marriott Hotels Edinburgh

Abstract

The purpose of this dissertation is to evaluate labour retention strategies and gauge their effectiveness, using Marriott Hotels in Edinburgh as a case study. Following an in-depth literature review, surrounding the context of Retention strategies, key themes were identified which shaped the direction of the research. A Sequential Explanatory research design was followed allowing for the first phase of quantitative research to be conducted through online surveys. This provided an understanding of staff perceptions surrounding labour retention strategies which guided the second phase of research to be conducted through qualitative means. Semi-structured interviews provided a deeper understand of the topic based on the subject views and opinions of senior managers working within the Marriott. Through triangulation of the data gathered, thematic analysis was then carried out which identified reoccurring themes that were present throughout the research process. The research findings satisfied the objectives outlined and allowed for the research question to be achieved. The dissertation discovered that there is a range of retention strategies which satisfy employees extrinsic and intrinsic desires that can be applied to differing levels of effectiveness. The most effective of these being providing career advancement opportunities and developing a culture within hotels were all employees feel valued. Based upon these and other finding identified throughout the research, possible future areas of research were outlined. Including most noticeably, an investigation into the constraints placed upon the Hospitality industry that prevents the effective application of retention strategies.