An investigation into attitudes towards career aspirations and salary expectations between genders: based on QMU International Hospitality and Tourism students.
Abstract
This study aimed to investigate attitudes towards differences in career aspirations
and salary expectations between genders from the perspective of potential
employees of the hospitality and tourism industry. The research was based on Queen
Margaret University students in this field. In order to achieve the primary aim, three
main objectives were identified: critically analyse existing literature concerning gender
inequality in general as well as concentrating on the hospitality and tourism sector;
recognise the approaches towards salary expectations and career ambitions and
distinguish possible differences between genders; identify and critically assess the
reasons behind the gender-related issues and potential differences between female
and male respondents.
A literature review allowed a critical evaluation of the subject area which resulted in
the identification of three main themes such as general knowledge and approach
towards gender equality, salary expectations and pay-related challenges, as well as
career aspirations and issues connected to career development. Subsequently, six
interviews with QMU students were conducted, as well as an online survey directed
to IHTM students.
The conclusions drawn from the research study suggest that female and male
students have an equal career and pay aspirations, contradicting the previous
theories. Moreover, both genders believe the student’s aspirations and ambitions are
not gender-based. However, research shows that the stereotypes and discrimination
were mentioned as factors which could potentially influence a person’s career
development. Furthermore, diverse opinion between females and males were
identified concerning the theories on imbalanced self-confidence between males and
females and career profession speed. Moreover, recommendations for future
research were provided.