CC BY-NC-ND 4.0 DEED Attribution-NonCommercial-NoDerivs 4.0 InternationalSaha, KrishnenduYarnall, MatthewPaladini, Stefania2023-11-212023-11-212023-12-26Saha, K., Yarnall, M. and Paladini, S. (2024) ‘Sustainable practices in the animal health industry: A stakeholder‐based view’, Business Strategy and the Environment, 33(4), pp. 3356–3382. Available at: https://doi.org/10.1002/bse.3633.https://eresearch.qmu.ac.uk/handle/20.500.12289/13544https://doi.org/10.1002/bse.3633Steph Paladini: ORCID: 0000-0002-1526-3589 https://orcid.org/0000-0002-1526-3589AAM updated with VoR 2024-01-04.The animal health industry provides treatments and pharmaceuticals for live animal welfare and it is essential to ensure food security and meet sustainable development goals (SDGs). Still, its complexity makes it difficult to identify the driving factors in the adoption of sustainability practices let alone offer recommendations to foster their implementation, resulting in a comparative lack of academic research in this area and several gaps in the overall comprehension of the phenomenon. Building on the stakeholder theoretical framework and adopting multi‐country field research, this article offers both a theoretical and empirical contribution, highlighting the role of stakeholder perceptions in driving the adoption of ESI (environmental sustainable initiatives) and emphasising the need for effective communication, transparency and a consistent educational framework. Our findings also demonstrate that, by adopting overarching sustainability approaches such as the ‘One Health’ philosophy, animal health firms can integrate environmental sustainability initiatives into their operations, embedding the expectations and priorities of various stakeholders. This holistic approach will not only promote the well‐being of animals and humans but also help protect ecosystems and ensure the long‐term viability of the veterinary pharmaceutical industry.3356-3382en© 2023 The Authors. Business Strategy and The Environment published by ERP Environment and John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.http://creativecommons.org/licenses/by-nc-nd/4.0/Articlehttps://doi.org/10.1002/bse.3633