Creative Commons Attribution Non-Commercial Share Alike LicenseWall, GeorgiaDemossier, MarionHills de Zárate, Margaret2019-08-092019-08-092018-06-07Wall, G., Demossier, M., & Hills de Zárate, M. (2018) Meaning and methodology: An introduction to ethnography with Professor Marion Demossier and Dr. Margaret Hills de Zárate. Exchanges: The Interdisciplinary Research Journal, 5(2), pp. 16-25.2053-9665https://eresearch.qmu.ac.uk/handle/20.500.12289/9896https://doi.org/10.31273/eirj.v5i2.254Margaret Hills de Zarate - ORCID 0000-0003-1040-0959 https://orcid.org/0000-0003-1040-0959Addressing scholars new to ethnography in an interdisciplinary perspective, Prof. Marion Demossier and Dr. Margaret Hills de Zárate offer some reflections on the broader opportunities and implications of ethnographic approaches as a search not for truth, or rules, but for meaning in context. The authors discuss the opportunities and challenges of ethnography as opposed to other forms of data collection, reflexivity, the relationship between ethnography and text, and provide a range of further references.16-25en© Copyright: The Authorshttp://creativecommons.org/licenses/by-nc-sa/4.0/EthnographyMethodologyReflexivityParticipant ResearchArticle