Autoethnography and its potential for creating fashion business and marketing knowledge

Birnbaum, CiandraMarciniak, RuthSugunan Nair, AbhilashBai, HuifengTassiello, Vito2025-09-102026-01-12Birnbaum, C., Marciniak, R. and Nair, A. (2026) ‘Autoethnography and its potential for creating fashion business and marketing knowledge’, in Bai, H. and Tassiello, V. (eds.) Dynamic fashion marketing: Internationalisation, sustainability and technology. Abingdon: Routledge.9781032857640https://eresearch.qmu.ac.uk/handle/20.500.12289/14392https://www.routledge.com/Dynamic-Fashion-Marketing-Internationalisation-Sustainability-and-Technology/Bai-Tassiello/p/book/9781032857640Item is not available in this repository.enAutoethnography and its potential for creating fashion business and marketing knowledgeBook chapter