The Alchemy of Fashion Influencer Brands: Emergence, Social Identity and Follower-Based Influencer Brand Equity

Sugunan Nair, AbhilashMarciniak, Ruth2025-02-032025-02-032023Sugunan Nair, A. and Marciniak, R. (2023) ‘The Alchemy of Fashion Influencer Brands: Emergence, Social Identity and Follower-Based Influencer Brand Equity’, in E.L. Ritch, C. Canning, and J. McColl (eds) Pioneering new perspectives in the fashion industry: disruption, diversity and sustainable innovation. 1st ed. Bingley: Emerald Publishing Limited, pp.265-276.9781803823485https://eresearch.qmu.ac.uk/handle/20.500.12289/14125Item is not available in this repository.265-276enThe Alchemy of Fashion Influencer Brands: Emergence, Social Identity and Follower-Based Influencer Brand EquityBook chapter