Chaichi, KameliaJohn, LeeiSebian, BenMartiz, Gareth2023-06-122023-06-122023-05-31Chaichi, K., John, L., Sebian, B. and Martiz, G. (2023) ‘Upsurges of Consumer Brand Loyalty towards Online Travel Websites: Case of booking.com’, in Consumer Behaviour in Tourism Symposium 2023 Breda University of Applied Sciences, The Netherlands 31 May, 1 - 2 June. Breda University of Applied Sciences.https://eresearch.qmu.ac.uk/handle/20.500.12289/13250Kamelia Chaichi - ORCID: 0000-0001-7204-0659 https://orcid.org/0000-0001-7204-065930-32enUpsurges of Consumer Brand Loyalty towards Online Travel Websites: Case of booking.comAbstract