Sugunan Nair, AbhilashMurray, Jennifer2025-02-032025-02-032025-07Sugunan Nair, A. and Murray, J. (2025) ‘Destigmatising Sex: The Role of “Sexfluencers” in Deconstructing Sex Positivity through Digital Advocacy on Social Media’, in 31st International Conference – Recent Advances in Retailing and Consumer Services Science, Zagreb, Croatia, 7-10 July 2025. Zagreb, Croatia.https://eresearch.qmu.ac.uk/handle/20.500.12289/14127Item is not available in this repository.enDestigmatising Sex: The Role of ‘Sexfluencers’ in Deconstructing Sex Positivity through Digital Advocacy on Social MediaAbstract