Schröder, MonikaLyon, Phil2018-06-292018-06-292013-07Schröder, M. and Lyon, P. (2013) ‘Embedding healthy eating: nudging or toolbox?’, Nutrition & Food Science, 43(4), pp. 330–338. Available at: https://doi.org/10.1108/NFS-03-2012-0028.346659http://dx.doi.org/10.1108/NFS-03-2012-0028https://eresearch.qmu.ac.uk/handle/20.500.12289/2679Purpose: The purpose of this paper is to examine the rationale and limitations of public nudging approaches currently to be found in the UK food choice environment. Design/methodology/approach: The paper uses a critical review of the literature with case studies. Findings: Nudging has potential value to assist healthier food choices, although the current focus of proponents tends to be the individual micro-environment for selection rather than the wider food choice context. Ethical questions are raised by nudging as a policy and limited evidence of success to date would suggest that a combination of personalised tools and public nudges - individual empowerment and attention to the choice environment - might be more effective for embedded healthier eating. Originality/value: This paper contrasts the underlying assumptions of the nudge approach by reference to the behavioural toolbox. Emerald Group Publishing Limited.330-338articlehttp://10.1108/NFS-03-2012-0028