L'Etang, JacquiePowell, Mandy2018-06-292018-06-292013-12L'Etang, J. & Powell, M. (2013) Wanted: A Community of Practice for Senior Public Relations Practitioners. International Public Relations Association.https://eresearch.qmu.ac.uk/handle/20.500.12289/3358The gap between PR theory and practice is not always easily bridged. How self-aware are senior practitioners and how much do they interrogate their thinking when making decisions? Beyond Competence: Concepts, criticality and expertise In a previous Thought Leadership article (Gorpe, S, February 2013), Dr Serra Gorpe, Professor of Communications at Istanbul University wrote 'I still have a hard time explaining to students and people from the general public what exactly we do'. She is not the first academic or practitioner to articulate this challenge. The interesting question is 'Why?' And this is where our recent work at Queen Margaret University in Scotland has focused.monograph