Pieczka, MagdaEscobar, Oliver2018-06-292018-06-292010Pieczka, Magda and Escobar, Oliver (2010) The dialogic turn and management fashions. In: International Communication Association annual conference, June 2010. (Unpublished)https://eresearch.qmu.ac.uk/handle/20.500.12289/2923This paper examines Dialogue as a managerial fashion that has emerged since the early 1990s. While the early parts of the paper rely on well-tried approaches to and arguments about the phenomenon, the middle part of the paper attempts to define dialogue as a fashion, and offers a discussion of the dynamics of fashion-setting. Finally, we attempt to extend the theoretical framework by paying particular attention to the synchronic and diachronic dimension of a management fashion.conference_item