CC BY-NC-SA 4.0 Attribution-NonCommercial-ShareAlike 4.0 InternationalWood, Dave2025-08-252025-08-252019Wood, D. (2019) ‘A Semiotic Rosetta Stone Workshop: Enhancing visual communication through design semiotics’, in Academy for Design Innovation Management Conference 2019. London.https://eresearch.qmu.ac.uk/handle/20.500.12289/14382Dave Wood - ORCID: 0000-0003-2014-1639 https://orcid.org/0000-0003-2014-1639ADIM delegates will learn how the quality of user-participation can be enhanced by improving the visual communication within designed outputs. The workshop’s aim is to provide a direct, hands–on experience, to explore how iconic, indexical and symbolic semiotic representation can improve design’s message, concept or affordance. It will complement the conference sub-track 5.e Seeking signification in transformational times: design semiotics and the negotiation of meaning.enThis work is licensed under a Creative Commons Attribution-NonCommercialShare Alike 4.0 International License. https://creativecommons.org/licenses/by-nc-sa/4.0/http://creativecommons.org/licenses/by-nc-sa/4.0/Abstract