Browsing by Person "L'Etang, Jacquie"

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Accessing PR expertise: methodological considerations
(Queen Margaret University, 2013) L'Etang, Jacquie; Powell, Mandy
The nature of public relations expertise and knowledge has been rather under-researched. In particular, practitioners' perspectives and, more to the point, their voices, have been given little attention. Consequently, we have begun to redress this lack through a twelve month funded project . The study was originally designed from the perspective that academic research could identify conceptual or knowledge gaps in practice that could be filled through the transmission of useful knowledge/cognitive skills, an assumption that has dominated much of the literature. During the progress of this research we came to appreciate that a deeper and more complex challenge existed in understanding how practitioners learn. Consequently, our study evolved from a deficit model of professional development into a series of iterative interventions. These took place during a longer term research relationship aiming to elicit practitioners' ideas about their daily work and the underpinning expertise and knowledges accumulated through learning and over time. We were particularly interested in the work of experienced practitioners who were recognised as such by their professional peer group and identified as 'senior'. In this article we provide a brief synopsis of relevant literature and outline the rationale and approach taken to our empirical work, foregrounding the methodological challenges entailed in accessing the ideas of practitioners about the nature of their expertise, knowledge and learning. We begin with a discussion of insights from the public relations literature and then proceed to draw on sociological, cultural studies and educational theory to indicate useful lines of analysis and future inquiry
Dialogue and critical public relations
(Routledge, 2015-08-22) Pieczka, Magda; L'Etang, Jacquie; McKie, David; Snow, Nancy; Xifra, Jordi
Editorial
(SAGE, 2014) L'Etang, Jacquie; Coombs, T.; Xifra, J.
Editorial
(2015-01) L'Etang, Jacquie; Coombs, T.; Xifra, J.
(Editorial) Cultures and places: Ethnography in public relations spaces
(2012-11) L'Etang, Jacquie; Hodges, C.; Pieczka, Magda
(Editorial) Institutional influences, societal interactions, dialogue and literacy
(2013) L'Etang, Jacquie; Xifra, J.; Coombs, T.
(Editorial) Knowledges, reflexivity and power
(2014) L'Etang, Jacquie; Xifra, J.; Coombs, T.
(Editorial) Propaganda, terrorism and ethics
(SAGE, 2014) L'Etang, Jacquie; Xifra, J.; Coombs, T.
Historical path or aporia? Historiograhical reflections on public relations
(Palgrave Pivot, 2015-03) L'Etang, Jacquie; Watson, T.
Historical themes in British PR contexts
(Palgrave Pivot, 2015-03) L'Etang, Jacquie; Watson, T.
History as a source of critique: historicity and knowledge, societal change, activism and rhetorical movements
(Routledge, 2015-08) L'Etang, Jacquie; L'Etang, Jacquie; McKie, D.; Snow, N.; Xifra, J.
Invisible and visible identities and sexualities in public relations.
(Taylor & Francis, 2013) Edwards, Lee; L'Etang, Jacquie; Tindall, Nathalie; Waters, Richard
“It’s always been a sexless trade”; “It’s clean work”; “There’s very little velvet curtain”: Gender and public relations in post-Second World War Britain
(2015) L'Etang, Jacquie
Purpose - The purpose of this paper is to capture historical data relating to the enactment of public relations work based on gender in post-war Britain. The paper contributes new insights on gender formations in public relations practice during that period in that cultural context, providing a point of contrast with present day practice. Design/methodology/approach - Historical sociology. Findings - The paper presents data drawn from interviews and document analysis that reveals the separation of male and female work in public relations. Research limitations/implications - The research provides contextual historical background to the burgeoning contemporary research that is focused on issues relating to gender and LGBTQ in public relations, and highlights historical features which may have shaped the contemporary occupational culture in the UK. The research may provide useful background context for comparable studies in adjacent disciplines. Practical implications - This is a culture-specific study and cross-cultural comparisons would be useful in understanding the extent to which female work in public relations has been similarly framed historically. Social implications - There is historical residue in the popular representations of women in public relations in film and media in the UK, for example the notion of PR girl-. Understanding the origin of such stereotypes and their persistence is important for professional bodies and practitioners. Originality/value - The paper brings to light previously unpublished opinions and perspectives from the post-war era.
Other voices? The state of public relations history and historiography: Questions, challenges and limitations of 'national' histories and historiographies (Review)
(Sage, 2017-01-17) Fitch, Kate; L'Etang, Jacquie
This essay offers an overview of public relations history and historiography, using a review of a recently published book series as a starting point. In offering sometimes previously undocumented national histories and regional and non-US perspectives, National Perspectives on the Development of Public Relations: Other Voices opens up the field. However, the series also raises philosophical and methodological issues regarding the role of history, the positioning of public relations, tensions within the field and public relations’ relationship to societal communication and powerful strategic interests. Scholars have not always grounded their histories within wider historical literature that contextualises the public relations occupation and its role in a particular societal context. We argue that a renewed focus on historiography is needed to better address the influence of US progressivist accounts, the scientisation of western public relations and the narrow confines of the public relations discipline. © 2017, © The Author(s) 2017.
Pathways of Public Relations History: Histories of Practice and Profession
(Routledge, 2014-04) L'Etang, Jacquie; Lamme, M.; St John III, B.
Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context. This volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures and countries at different times in history. With its unique cultural and contextual emphasis, Pathways to Public Relations shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena.
Public relations and Empire
(SAGE, 2013) L'Etang, Jacquie; Heath, R.
Public relations and historical sociology: Historiography as reflexive critique
(Elsevier, 2014-11) L'Etang, Jacquie
The essay focuses on thinking about thinking about PR history. The space between history and sociology encompasses theoretical and conceptual frames and can be drawn upon to consider PR in time, across times and between times. It reflects upon the purposes and practices of historical sociology and foregrounds themes relevant to public relations, its histories and methodological approaches. The paper, which is methodological at the strategic rather than the technical level, argues that public relations historians can usefully engage with theoretical issues and problems delineated in historical sociology and historical theory. Evolutionary, functionalist and typological approaches and the cultural logics of historical periodization are discussed and contextualized. 2014 Elsevier Inc. All rights reserved.
Public relations, activism and social movements: Critical perspectives
(SAGE, 2016-09-01) L'Etang, Jacquie
Public relations: a discipline in transformation
(Blackwell, 2013-10) L'Etang, Jacquie
This article presents an overview of the evolution and emerging architecture of the public relations academic discipline. Key developments and debates are described, highlighting some of the major tensions and debates that have arisen. The scope of discussion proceeds through definitions, a consideration of historical contexts, evolution of public relations research, key approaches, an introduction to the remit of key journals, and finally, consideration as to emerging themes and possible futures. It is suggested that the increasing emphasis on historical, sociological and cultural themes is leading to an increasingly reflexive and diverse field. 2013 John Wiley & Sons Ltd.
Sir Stephen Tallents
(SAGE, 2013) L'Etang, Jacquie; Heath, R.