Cinema Matters: An empirical study into understanding the value of local rural cinemas in Scotland

Abstract

Cinema is one of the most popular forms of cultural entertainment in Scotland. Yet, very little is known or understood about the value of film presentation and consumption in rural areas. Despite growing interest in the situation of rural cinema by film historians, scholars have been slow to engage with the detail and meaning of its more recent past. Engaging with 11 cinemas across rural Scotland through an audience survey, research interviews and participant observation, this study seeks to contribute in addressing this knowledge gap. This research aims to extend the critical understanding of the meaning, value and significance of these screen experiences and provide a useful resource for, CS, BFI, policymakers and advocacy groups seeking to develop the sector by addressing the question: What is the perceived cultural understanding of the value of local cinemas in rural Scotland? And addressing the sub questions of: How do local audiences value local rural cinema in Scotland? How is local cinema understood by the people operating the screenings in rural Scotland? And what is the understanding of the local cinema experience in Scotland for the researcher?