Gaming or Gambling? An investigation into the use of loot boxes in FIFA Ultimate Team

Abstract

This research project examines the use of loot boxes in FIFA Ultimate Team (FUT) which is an integral part of EA Sport’s FIFA video game series. The loot boxes in this game appear as ‘packs’ which gamers purchase to receive player cards and other items that can be used for gameplay. The aim of the research was to identify whether this is an ethical feature that should be allowed in a game that is targeted at children. Because of the games age rating there has been questions surrounding the morality of the loot boxes in FIFA Ultimate Team which EA Sports has publicly opposed. This research aim would be concluded by the use of the following research objectives: • Identify if links exist between FUT packs and gambling. • Understand how does EA Sports influence FUT pack purchases. • Conclude if children are more vulnerable to gambling links and influences to purchase FUT packs. Data was gathered using a semi-structured focus group which contained 6 adult respondents who had experience playing FUT and purchasing FUT packs both in the present and in their adolescent years. The researcher found that a clear link did exist between FUT Packs and gambling and that EA Sports uses a variety of methods to actively encourage pack purchases and gambling behaviours. The findings also indicated that children were significantly more vulnerable to gambling like mechanics and the methods used to influence purchasing behaviour. Overall, it was concluded by the researcher that FUT packs are an unethical feature and should not be a part of a video game that is targeted towards children and adolescents.