An exploratory study investigating the role of social media microinfluencers in the promotion of fashion and beauty brands on Instagram and Tik Tok and the possible effect this has on the buying intentions of 18–24-year-olds in Britain
| dc.date.accessioned | 2022-04-18T15:26:41Z | |
| dc.date.available | 2022-04-18T15:26:41Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | https://eresearch.qmu.ac.uk/handle/20.500.12289/12099 | |
| dc.title | An exploratory study investigating the role of social media microinfluencers in the promotion of fashion and beauty brands on Instagram and Tik Tok and the possible effect this has on the buying intentions of 18–24-year-olds in Britain | en |
| dc.type | Thesis |