The Effect of Service Quality, Patient Trust and Hospital Reputation on Patient Satisfaction in Jordanian Public Hospital

Abstract

This study aims to investigate the impact of service quality, patient trust, and hospital reputation on patient satisfaction within public hospitals in Jordan. Employing the partial least squares structural equation modelling (PLS-SEM) tool, the authors analysed a survey sample comprising 400 patients. The findings indicate that service quality, patient trust, and hospital reputation positively influence patient satisfaction. The results of this research have significant implications for healthcare practitioners in Jordan, underscoring the importance of not only providing excellent medical care but also implementing marketing strategies to cultivate lasting relationships with patients.