The Alchemy of Fashion Influencer Brands: Emergence, Social Identity and Follower-Based Influencer Brand Equity
| dc.contributor.author | Sugunan Nair, Abhilash | en |
| dc.contributor.author | Marciniak, Ruth | en |
| dc.date.accessioned | 2025-02-03T10:52:41Z | |
| dc.date.available | 2025-02-03T10:52:41Z | |
| dc.date.issued | 2023 | |
| dc.description | Item is not available in this repository. | en |
| dc.description.ispublished | pub | |
| dc.description.status | pub | |
| dc.description.uri | https://bookstore.emerald.com/pioneering-new-perspectives-in-the-fashion-industry.html | en |
| dc.format.extent | 265-276 | en |
| dc.identifier.citation | Sugunan Nair, A. and Marciniak, R. (2023) ‘The Alchemy of Fashion Influencer Brands: Emergence, Social Identity and Follower-Based Influencer Brand Equity’, in E.L. Ritch, C. Canning, and J. McColl (eds) Pioneering new perspectives in the fashion industry: disruption, diversity and sustainable innovation. 1st ed. Bingley: Emerald Publishing Limited, pp.265-276. | en |
| dc.identifier.isbn | 9781803823485 | en |
| dc.identifier.uri | https://eresearch.qmu.ac.uk/handle/20.500.12289/14125 | |
| dc.language.iso | en | en |
| dc.publisher | Emerald | en |
| dc.relation.ispartof | Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation | en |
| dc.title | The Alchemy of Fashion Influencer Brands: Emergence, Social Identity and Follower-Based Influencer Brand Equity | en |
| dc.type | Book chapter | en |
| dcterms.accessRights | none | |
| qmu.author | Sugunan Nair, Abhilash | en |
| refterms.accessException | NA | en |
| refterms.dateDeposit | 2025-02-03 | |
| refterms.depositException | NA | en |
| refterms.panel | Unspecified | en |
| refterms.technicalException | NA | en |
| refterms.version | NA | en |
| rioxxterms.publicationdate | 2023 | |
| rioxxterms.type | Book chapter | en |