Visually interpreting experience: circle of visual interpretation methodology
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Date
2014
Authors
Wood, Dave
Citation
Wood, D. (2014) “Visually interpreting experience: circle of visual interpretation methodology,” in Proceedings of the XV International Conference on Human Computer Interaction. Puerto de la Cruz Tenerife Spain: ACM, pp. 1–2. Available at: https://doi.org/10.1145/2662253.2662354.
Abstract
This paper provides an overview of the Circle of Visual Interpretation methodology that is workshopped during Interacción 2014. This new method uses visual interpretation techniques to phenomenologically reveal extra detail of user behaviour from within user research. The Circle of Visual Interpretation methodology is aimed at design teams engaged in designing interactions to use during their ideation phase. Through visual interpretation a dialogue between designers and their target audience is phenomenologically crafted. From engaging in this hermeneutic-semiotic process fresh understanding regarding user motivations behind user actions visually emerges. In this paper each practical step in this methodology is summarised and illustrated with examples from a user research project.