How does using the colour green in the external packaging of the natural skincare brands build environmental brand identity and affect potential new consumers’ purchase intention?
| dc.date.accessioned | 2022-04-18T15:23:59Z | |
| dc.date.available | 2022-04-18T15:23:59Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | https://eresearch.qmu.ac.uk/handle/20.500.12289/12097 | |
| dc.title | How does using the colour green in the external packaging of the natural skincare brands build environmental brand identity and affect potential new consumers’ purchase intention? | en |
| dc.type | Thesis |