Rewarding conformity, while hoping for creativity : exploring the role of perception, perspective and positionality

Abstract

Creativity is a key driver of competitive advantage and organizations depend upon employees feeding their creative ideas into the innovation pipeline to sustain growth and deliver upon rising customer expectations. However, creativity has been underrepresented in the literature due to its links with mysticism and spirituality and problems of definition and evaluation. Participants in this interactive session will explore creativity using the three dimensions of perception, perspective and positionality through partaking in activity-based learning.