Can individual specialist makers within the fashion and costume industry remain viable while incorporating ethical and sustainable issues into their business model?

Abstract

This study investigates “Can individual specialist makers within the fashion and costume industry remain viable while incorporating ethical and sustainable issues into their business model?” The study was researched through literary research, such as books, journal and online articles, interviews with specialist makers and a survey of the general public. The study compares the broader view of the fast fashion market to the small scale manufacturing of a specialist maker. The majority of previous research focuses on large scale manufacturing. Upon examination this study determines that it is possible to remain viable while incorporating ethical and sustainable issues however the scale is limited.