A Semiotic Rosetta Stone Workshop: Enhancing visual communication through design semiotics

Abstract

ADIM delegates will learn how the quality of user-participation can be enhanced by improving the visual communication within designed outputs. The workshop’s aim is to provide a direct, hands–on experience, to explore how iconic, indexical and symbolic semiotic representation can improve design’s message, concept or affordance. It will complement the conference sub-track 5.e Seeking signification in transformational times: design semiotics and the negotiation of meaning.