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Browsing by Person "Alexander, Dominic"

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    Impact of Carnival Tourism: Carnival as Niche Tourism Product
    (IGI Global, 2025-02-21) John, Leei; Alexander, Dominic
    This chapter examines the growing prominence of niche and special interest tourism, driven by a demand for unique, tailored experiences that foster deeper connections with destinations. Focusing on carnival tourism, a key subset, it highlights its integration of heritage, culture, food, and events. Using St. Lucia as a case study, the chapter explores how strategic marketing and branding elevate carnival as a premier tourism product, driving sustainable growth, economic diversification, and cultural preservation.