Impact of Carnival Tourism: Carnival as Niche Tourism Product

Abstract

This chapter examines the growing prominence of niche and special interest tourism, driven by a demand for unique, tailored experiences that foster deeper connections with destinations. Focusing on carnival tourism, a key subset, it highlights its integration of heritage, culture, food, and events. Using St. Lucia as a case study, the chapter explores how strategic marketing and branding elevate carnival as a premier tourism product, driving sustainable growth, economic diversification, and cultural preservation.