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Impact of Carnival Tourism: Carnival as Niche Tourism Product

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dc.contributor.authorJohn, Leei
dc.contributor.authorAlexander, Dominic
dc.date.accessioned2025-03-14T08:50:26Z
dc.date.available2025-03-14T08:50:26Z
dc.date.issued2025-02-21
dc.date.updated2025-03-14T00:38:28Z
dc.descriptionFrom Crossref book chapters via Jisc Publications Router
dc.descriptionHistory: ppub 2025-02-21, issued 2025-02-21
dc.descriptionPublication status: Published
dc.descriptionLeei John - ORCID: 0000-0002-0980-6866 https://orcid.org/0000-0002-0980-6866
dc.descriptionItem is not available in this repository.
dc.description.abstractThis chapter examines the growing prominence of niche and special interest tourism, driven by a demand for unique, tailored experiences that foster deeper connections with destinations. Focusing on carnival tourism, a key subset, it highlights its integration of heritage, culture, food, and events. Using St. Lucia as a case study, the chapter explores how strategic marketing and branding elevate carnival as a premier tourism product, driving sustainable growth, economic diversification, and cultural preservation.
dc.description.ispublishedpub
dc.description.statuspub
dc.identifierdoi: 10.4018/979-8-3693-8417-6.ch018
dc.identifier.citationJohn, L. and Alexander, D. (2025) ‘Impact of carnival tourism: carnival as niche tourism product’, in B.B. Sousa and V.R. Santos (eds) Intersections of Niche Tourism and Marketing. IGI Global, pp. 391–424. Available at: https://doi.org/10.4018/979-8-3693-8417-6.ch018.
dc.identifier.urihttps://eresearch.qmu.ac.uk/handle/20.500.12289/14192
dc.identifier.urihttps://doi.org/10.4018/979-8-3693-8417-6.ch018
dc.publisherIGI Global
dc.titleImpact of Carnival Tourism: Carnival as Niche Tourism Product
dc.typebook_section
dcterms.accessRightsnone
qmu.authorJohn, Leei
refterms.dateDeposit2025-03-14
rioxxterms.publicationdate2025-02-21

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