Browsing by Person "Marciniak, Ruth"
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Item The Alchemy of Fashion Influencer Brands: Emergence, Social Identity and Follower-Based Influencer Brand Equity(Emerald, 2023) Sugunan Nair, Abhilash; Marciniak, RuthItem Autoethnography and its potential for creating fashion business and marketing knowledge(Routledge, 2026-01-12) Birnbaum, Ciandra; Marciniak, Ruth; Sugunan Nair, Abhilash; Bai, Huifeng; Tassiello, Vito