Autoethnography and its potential for creating fashion business and marketing knowledge
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Date
2026-01-12
Citation
Birnbaum, C., Marciniak, R. and Nair, A. (2026) ‘Autoethnography and its potential for creating fashion business and marketing knowledge’, in Bai, H. and Tassiello, V. (eds.) Dynamic fashion marketing: Internationalisation, sustainability and technology. Abingdon: Routledge.