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Autoethnography and its potential for creating fashion business and marketing knowledge

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dc.contributor.authorBirnbaum, Ciandra
dc.contributor.authorMarciniak, Ruth
dc.contributor.authorSugunan Nair, Abhilash
dc.contributor.editorBai, Huifeng
dc.contributor.editorTassiello, Vito
dc.date.accessioned2025-09-10T08:01:03Z
dc.date.issued2026-01-12
dc.descriptionItem is not available in this repository.
dc.description.ispublishedinpress
dc.description.statusinpress
dc.identifier.citationBirnbaum, C., Marciniak, R. and Nair, A. (2026) ‘Autoethnography and its potential for creating fashion business and marketing knowledge’, in Bai, H. and Tassiello, V. (eds.) Dynamic fashion marketing: Internationalisation, sustainability and technology. Abingdon: Routledge.
dc.identifier.isbn9781032857640
dc.identifier.urihttps://eresearch.qmu.ac.uk/handle/20.500.12289/14392
dc.identifier.urihttps://www.routledge.com/Dynamic-Fashion-Marketing-Internationalisation-Sustainability-and-Technology/Bai-Tassiello/p/book/9781032857640
dc.language.isoen
dc.publisherRoutledge
dc.relation.ispartofDynamic Fashion Marketing: Internationalisation, Sustainability and Technology
dc.titleAutoethnography and its potential for creating fashion business and marketing knowledge
dc.typeBook chapter
dcterms.accessRightsnone
qmu.authorSugunan Nair, Abhilash
refterms.dateDeposit2025-09-10
rioxxterms.publicationdate2026-01-12
rioxxterms.typeBook chapter

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