Repository logo
 

Business, Enterprise & Management

Permanent URI for this collectionhttps://eresearch.qmu.ac.uk/handle/20.500.12289/5

Browse

End date: 2009Subject: search.filters.subject.Scotland

Search Results

Now showing 1 - 6 of 6
  • Thumbnail Image
    Item
    Going green: Decisional factors in small hospitality operations
    (2008-03) Tzschentke, Nadia; Kirk, David; Lynch, Paul
    This paper reports on research into the factors that influence the adoption of environmental measures in small hospitality firms. The research found that the decision to become environmentally involved had been a value-driven journey, influenced primarily by the development of environmental consciousness. Personal, socio-cultural and situational factors were other significant influences. The paper argues the importance of appreciating the personal and contextual circumstances of individual business-owners to understand their decision-making and operational approach. Further, it points to the value in making operators aware that going green need not involve a major change or capital outlay but can grow in accordance with the business' needs and priorities.
  • Thumbnail Image
    Item
    Performance, conformance and change: towards a sustainable tourism strategy for Scotland
    (2007-02) Macleod, Calum; By, Rune T.
    This article examines the development of a sustainable tourism strategy for Scotland.It outlines conceptual features associated with sustainable tourism and considers the evolving public policy context for sustainable tourism in Scotland. Relevant aspects of recently published strategy documents are reviewed. Public policy implementation and change management theory is used to identify variables and situational contexts likely to influence the evolution of a Scottish sustainable tourism strategy and perceptions of strategy success. The article concludes that future strategy development will be best served by securing implementation performance instead of implementation conformance and explains why this should be the case. Finally, recommendations are made for future strategy development. Copyright 2007 John Wiley & Sons, Ltd and ERP Environment.
  • Thumbnail Image
    Item
    The white stuff?-: An investigation into consumer evaluation of the Scottish celebrity milk marketing campaign
    (Emerald, 2008) Bower, John; Mateer, Nicola
    Purpose - To examine the perceptions of Scottish consumers regarding the current milk moustache marketing campaign in order to discover aspects of milk perception, the campaign's effectiveness in portraying milk as an enjoyable, healthy, modern product and its use as a vehicle for raising consumption of milk. Design/methodology/approach - A face-to-face survey was conducted in Edinburgh and South Lanarkshire with a sample (n = 100) of Scottish consumers. Findings - The results showed that there was a high recognition of and a positive attitude portrayed towards the campaign, and the celebrities used to endorse it. Milk appeared to be viewed as a commodity and although health benefits were recognised they did not appear to be instrumental in raising consumption levels. There were few differences in perception according to gender, age, socio-economic grouping and on comparison with a small group who had not seen the adverts, except in perception of some non-nutritional views. Originality/value - The paper provides information on advertising effects on perception of milk.
  • No Thumbnail Available
    Item
    Aesthetic labor, rocky horrors, and the 007 Dynamic
    (2008) Quinn, Bernie
    Purpose - To ascertain if the use of attractive staff is common practice within the hospitality industry in Edinburgh. Design/methodology/approach - A qualitative approach by a series of semi-structured interviews. The researcher took an instinctive humanist approach to this study. A sample of 3, 4 and 5 star hotels, bars and restaurants were included. The focus of the research developed from ascertaining if attractive staff were common place into one that, some organisations use more sophisticated techniques to have customers literally buy-in to the goods and services on offer. Findings - Open admission from respondents, that they use attractive staff. However, aesthetic labor is strongly supported by the use of emotional labor as the worker needs to have a certain empathy with the customer. Furthermore, the aesthetic worker is supported by the uniform, the environment in which the service encounter takes place and provides a performance in which the customer actively participates. The highly developed manner that the organisation induces the customer to perceive when in this environment lead the researcher to propose a 007 Dynamic that happens, as the customer takes on an almost James Bond- like persona. Research limitations/implications - A relatively small sample but is perhaps indicative of contemporary hospitality industry common practices. Practical implications - Hospitality management are using less highly hard- skilled employees and focusing more on the soft- skills of new workers. Originality/value - Customers are susceptible to subliminal messaging from staff appearance, their empathy and environment
  • Thumbnail Image
    Item
    Composing a database of minority enterprises in Scotland
    (Emerald, 2007) Bent, Richard; Dassler, Thoralf; Seaman, Claire; Lamb, Lisa; Mateer, Nicola
    To address the issue of the low take-up of available ethnic business support the article proposes the composition of a database for Scotland, thereby providing baseline data on minority businesses and hence providing a sampling frame for future research. The database will hold the following information: name and gender of the business owner, sector, location, number of employees as an indicator of company size, generation, the year in which the business was established, as well as the legal form of ownership of businesses.
  • Thumbnail Image
    Item
    Cusp not crisis : changing to deliver- Scottish Government
    (Emerald Group Publishing Limited, 2004-06) Donnelly, Mike
    A modern democracy is being created in Scotland following the re-establishment of the Scottish Parliament in 1999 with new executive and scrutiny structures. This paper reports on early developments and the emergence of the Scottish Executive's organisational change programme - changing to deliver- - as a response to the demands for public service reform and continuous service improvement. The paper outlines the contexts, theoretical framework, and earlyactions taken by the Executive to ground its work; examines the programme aims and the workstreams for change adopted as priorities for action; and reflects on more recent developments and the prospects for the success of the change programme. A key feature which characterises elected, government organisations is the relationship between elected people and senior unelected officials. The paper reports exploratory research investigating the expectations held by Cabinet Ministers of officials and the reciprocal expectations these senior civil servants have of Scottish Ministers.